Your website must be easy to navigate and designed in a way that makes it easy to find information. Visitors will not stay long if it takes more than one or two clicks to get the information they want or if it takes brain power to figure out how to get the information they want. One of the goals of your site design is to keep usability easy, and simple. To do this, apply the following three fundamentals of usability.
• Provide a site search tool.
A visitor in a hurry can quickly find the info they desire then move on to the action they desire.
• Provide simple, intuitive and consistent site navigation.
This provides visitors the tool they need to leisurely explore their way through your site.
• Provide logical and simple to follow content.
In the cases above, the goal is to make it easy for your visitor to find the information they want without frustration or difficulty. Doing this well will have a positive effect on increasing the return of your visitors.
• Provide a site search tool.
A visitor in a hurry can quickly find the info they desire then move on to the action they desire.
• Provide simple, intuitive and consistent site navigation.
This provides visitors the tool they need to leisurely explore their way through your site.
• Provide logical and simple to follow content.
In the cases above, the goal is to make it easy for your visitor to find the information they want without frustration or difficulty. Doing this well will have a positive effect on increasing the return of your visitors.
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