If you are just starting out in business you may be tempted to do your booklet yourself. When I first started in business I did everything myself - not a smart choice. That is why it took me 12 years before I was even relatively prosperous. Heed my warning - go professional from day one on your marketing materials. They are an investment and not an expense. Professionally designed materials will deliver you customers and the cash flow to follow - the reason why you are in business.Here are three key design rules to follow when creating a brochure. Use them and you will see your results flow.
1. The cover:
2. The Content:
3. The call for action:
4. The part that got missed:
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The first type of brochure design is created to attract a new customer's attention. Just like an advertisement, it screams for attention, and plays on the emotions of the customer. It has a big headline, strong visuals, and a distinct call to action.
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